24K is high quality urban apparel which my style and designs are timeless. 24K features custom Laos art and design reflective of great historic of Laos , 24k and many others. Rather than recycle their art that has been done so many times in the urban apparel industry, 24K features custom art with a modern appeal, yet pays homage to the original artists that made these timeless works appreciated by so many. 24K designs are all based on Laotion art, or other various poems or scriptures that are meant to enlighten. All 24K art has meaning behind it so you aren't just wearing a cool design , you are wearing a design that has a meaning and history behind wearing 24 karat gold necklace as a child (The Experience). So when someone compliments your style you can actually share what the design means with them (Enlighten). And most of all it's designed with the urban flavor so that you can stay on top of your game by lookin fly and representin on the block or at the club (Expression). All of 24K clothing has been designed with the highest quality and fabrics, so that you know whenever you purchase a part of the collection you have the piece of mind that it will last and it will look and feel like how a shirt is supposed to. Stunt it with pride!